Brianna Li

experience

• Marketing Manager @ PMReady

  Jan 2023 - Present | Boston, MA

  • Utilize knowledge of product design and project management to advise product teams on conducting user interviews, market research and creating viable MVP prototypes.
  • Design 3-month social media campaign for newly established campus club by creating weekly Instagram graphics, resulting in 85% member attendance at all weekly meetings.
• Event Coordinator @ Society of Asian Scientists and Engineers

  Sep 2021 - Present | Boston, MA

  • Coordinate over 25 events throughout academic year for 850+ club members by collaborating with cross-functional teams to finalize decisions regarding marketing, logistics, and programming.
  • Conduct regular post-event evaluations to measure success and identify areas for improvement, resulting in an 30% increase in member attendance and satisfaction.
• Research Assistant @ Boston Children's Hospital

  Feb 2022 - Dec 2022 | Boston, MA

  • Developed and maintained code using Python and OpenCV to analyze 100+ images of mouse brain sections to identify injection site and align with anatomical diagrams.
  • Implemented standard operating procedures for genotyping, perfusing and dissections, which resulted in a 12% reduction in errors and a 10% increase in experiment efficiency.
• Teaching Assistant @ Harvard MEDScience

  Sep 2020 - Jan 2022 | Boston, MA

  • Led a team of 4 volunteers using Agile methodologies to design and execute 40+ engaging lesson plans, resulting a 25% improvement in student understanding.
  • Mentored and coached 5 underrepresented high school youth, which increased student interest in pursuing STEM careers by 20%.
• Project Management Intern @ Asian Community Development Corporation

  Jun 2021 - Aug 2021 | Boston, MA

  • Spearheaded the successful execution of a 6-week Summer Leadership Academy for 16 Asian American youth by overseeing curriculum development to budgeting and logistics.
  • Produced visually striking and informative collateral to promote the program, including social media graphics, brochures, and flyers, using InDesign and Photoshop.
• Marketing Intern @ Southworth Development

  Jun 2019 - Aug 2019 | Newton, MA

  • Achieved a 20% increase in organic traffic to the luxury real estate property website by optimizing SEO meta tags, conducting keyword research, and implementing WordPress plugins to improve website speed and user experience.
  • Adapted to changes in Google Analytics by constantly analyzing and adjusting marketing campaigns to improve conversion rates and reduce bounce rates.
  • Influenced and persuaded clients to invest in a luxury real estate property by designing and presenting magazine advertisements that effectively showcased the property's unique features.